Advanced Orthopedics & Sports Medicine × G Media
See the plan
Prepared for Advanced Orthopedics & Sports Medicine · August 2026

You already started. Let's finish it.

1,423 Instagram posts. 51 videos. Six platforms, all earned, none bought. Nobody in Las Vegas orthopedics works harder at this — and almost none of it is where patients search.

What we'd build The plan
6,445Google reviews
4.79average rating
1,423Instagram posts
136YouTube subscribers
The audit · where you stand today
The best-rated big practice in the valley, and the only one already doing the work.

We audited every orthopedic practice in Southern Nevada, including what each is currently paying for.

4.79
average Google rating across 6,445 reviews — highest of the valley’s three largest orthopedic groups.
G Media market survey · Google Places, August 2026
1,423
Instagram posts to 2,059 followers, with story highlights for nine individual doctors. More physician-first content work than anyone here.
instagram.com/advancedortholv
0
dollars on advertising. No Google ads, no Meta ads — every follower and view was earned, not rented.
Google Ads Transparency Center & Meta Ad Library, August 2026

That last number should decide this. Most practices buy attention because building it is slow. You chose the slow way and stuck with it — so the only thing between you and the top of the category is where the work points.

The gap
Your best work has a 24-hour shelf life
An Instagram story for Dr. Liu is gone tomorrow and never found by someone searching "knee replacement Las Vegas." A YouTube video answers that for years. You built the physician-first model on the one platform where it cannot compound.
The gap
51 videos, none on your website
You own a video library and every page of aosmlv.com is still text and stock photography.
The gap
The channel went quiet in 2024
Last upload: September 2024. The three most recent sit at 27, 14 and 41 views — while a video further down the same page has 11,000.
The diagnosis · what the numbers say
Four videos are doing seventy-seven percent of the work.
AOSM Media YouTube channel showing 136 subscribers, 51 videos, and recent uploads with 27, 14 and 41 views
Your channel as a patient finds it today.
Where your 20,000 views actually came from
Twenty-three long-form videos have earned just over 20,000 views. The four published in October 2022 — knee, hip, rotator cuff, Bankart — carry 15,505 of them. The nineteen since carry roughly 4,500.
4 videos · 15,505 views · 77%
19 videos · 23%

Public YouTube view counts, August 2026.

Why
The library competes with itself
Total hip replacement went up three times — 1,333 views, then 1,030, then 200. Six more procedures twice. Every re-upload splits the last one's audience.
Why
They're built like lectures
Thirteen to thirty-two minutes each — right for a scheduled patient, wrong for one still choosing a surgeon. That patient needs ninety seconds.
Why
Nothing says Las Vegas
No title or thumbnail names the city or a physician. Two doctors carry the whole library; the other ten never appear — though nine have Instagram highlights.
The market gap
Las Vegas orthopedics has no video leader. Not a weak one — none.

We surveyed 72 orthopedic and spine practices here. Eighteen have a YouTube channel. Nine have a video page. The category leader has 883 subscribers.

Crovetti Orthopaedics
883
Center for Wellness Orthopedic
217
Advanced Orthopedics & Sports Medicine
136
Nevada Orthopedic & Spine Center
63
Balance Health / Nevada Foot & Ankle
7
Desert Orthopaedic Center
no channel

YouTube subscriber counts, G Media survey, August 2026. Bars to scale against the leader.

The head start
Third place, with the wrong strategy
Those 136 subscribers came from a library that never mentions Las Vegas and features two of twelve doctors. Point the same effort at this city and the gap to the top is a quarter.
Why it stays open
This is a build, not a boost
Video is a six-to-twelve month consistency commitment and nobody here has the appetite. The first group to commit takes it. You already show up.
What G Media builds
A doctor-authority video engine, filmed in Las Vegas.
✂️
First: make what you already own work harder
The 23 existing videos get re-titled, re-thumbnailed and re-described for search, duplicates consolidated, the strongest cut into clips. Your footage is a year of shorts nobody has cut.
👤
Physician profiles — twelve doctors, twelve front doors
You already organise Instagram by doctor. This is that idea where it lasts and where patients search — the highest-return format in medical video, and the one your channel lacks.
⏱️
The ninety-second layer under your library
Every long video earns a short companion answering what a patient types before booking. The long version serves patients already scheduled; the short wins the ones who aren't.
🏆
"One Destination. Complete Recovery." — filmed
Imaging, surgery, PT and bracing under one roof is a differentiator no website text conveys. Filmed as one patient journey — and tied to Las Vegas fields and gyms, which nothing on your channel currently is.
📅
Channel management, end to end
Calendar, thumbnails, captions, AI-citable descriptions, cross-posting to all six platforms, monthly scorecard. Patient stories follow a HIPAA authorization signed before we roll.
Why G Media
A Las Vegas production company, not an agency retainer.
Two studios on Durango
A podcast set and a production stage. A free hour between cases is a filming slot.
On location at your campus
Full crew at Advanced Way or the new Henderson campus, around clinic and PT schedules.
Same-week delivery
Film this week, publish this week. Medical video dies from slow turnaround.
Medical vertical experience
HIPAA authorizations, FTC testimonial rules, no PHI on camera, nothing publishes without sign-off.
You own everything
The channel, the raw footage, the finished library — all of it belongs to Advanced Orthopedics & Sports Medicine. If we ever part ways, the entire asset stays with the practice.
The plan
Three phases. Fix what exists, then build what's missing.
Phase 1
Repair & foundation
Weeks 1–6
  • Strategy session with your administrator and an initial group of physicians
  • Existing library rebuilt — titles, thumbnails, descriptions, duplicates consolidated
  • First filming day at Advanced Way — 6 physician profiles
  • First shorts from footage you own; video embedded on aosmlv.com
Phase 2
Authority
Months 2–6
  • Monthly filming rhythm around clinic and surgery schedules
  • The short-form procedure layer across spine, joints, sports, foot and ankle
  • Monthly scorecard: views, search rankings, calls attributed
Phase 3
Category leadership
Month 7 onward
  • Weekly publishing cadence
  • "One Destination. Complete Recovery." filmed end to end, Henderson included
  • AI search visibility — structured so ChatGPT and Google's AI cite you
  • Quarterly strategy review with your leadership

Each phase is a decision point, not a commitment. We move forward only when you want to.

Las Vegas is going to have an orthopedic authority on video.

Everyone else would start by deciding whether it's worth it. You settled that years ago, with 1,423 posts and 51 videos to prove it. What was missing was a strategy underneath the effort.

Book a 15-minute call luis@gmediaco.com 702-499-5111
Luis Barraza · Founder & CEO, G Media · Las Vegas